Mizuno BE - Wear it everyday!

The newest addition to Mizuno line of shoes - the Mizuno Be - is  finally here!

"Wear them when you are not running, to improve performance when you are."

I'd been wearing my Mizuno Be for two days now and it's so comfortable. It perfectly  fit in me while I am still recovering from my ultra marathon last Sunday.

Mizuno Be is not a running shoe but  it's a perfect shoe for runners when not running. It delivers muscular benefits when walking around. It looks like a nice pair of casual shoe you know. Everyone can benefit by incorporating it into their training.

The Mizuno Be is a training shoe engineered to help strengthen and activate your lower leg and foot muscles to improve running performance. It is inspired by a Waraji - a sandals made from straw rope that were used in the past as standard footwear for the Samurai and the Feudal soldiers of Japan.

Traditionally, Waraji sandals are worn with the toes protruding over the edge. This way, body weight becomes supported by the ball of the foot. Fascinated by this design, Mizuno conducted a number of tests at its SOZO Engineering Division, a studio created for the purpose of achieving the maximum standard in shoe technologies.

Findings showed that protruding toes aid to stabilize the body. More importantly, the muscles of the feet and lower legs have the tendency to become more mobile and active.

TECHNICAL HIGHLIGHTS:
 **Activation Insock - The Mizuno Be features an activation sock liner, which replicates the unique innovation of the Waraji Sandal. It allows the toes to move naturally up and down, and to curl and grip, which activates the muscles of the foot.

This activation helps to strengthen two main muscles across the base of the foot - the Flexor Digital Longus and the Flexor Hallucis Longus - providing wearers with more propulsive (toe off) strength which can help to improve running. Lastly, the natural oblique allows the toes to spread as if barefoot which helps to stabilize naturally.

**Dynamic Foot Counter - The Mizuno Be includes a unique heel construction that maximizes the amazing natural cushioning in your heel pad fat. A low profile molded EVA midsole offers protection and cushioning. The soft, synthetic suede upper provides added comfort and ventilation.

Mizuno Be is now available in all Mizuno Outlets here in the Philippines.

SRP: Php 3,995

Mizuno BE is Here!

Last Thursday night, Mizuno launched one of their new addition in the world of sports - the Mizuno BE Shoes. Athletes and running bloggers were gathered at BMG Center Magallanes to discover what it could BE.

Noelle De Guzman or Kikay Runner, one of the Mizuno athletes, hosted the event.

-Kikay Runner on her BE Shoes-

Before we took a deeper look on the new Mizuno product, Coach Patrick Joson and  some of  Filipino runners who ran the Osaka Marathon last November 25 shared their experiences.

-Coach Patrick with his BE Shoes on-

-Pinoy runners who ran the Osaka Marathon-

-They were so happy sharing about their marathon abroad-

They shared different stories, but one thing is sure,  all of them had fun. I hope next time, I will be also sent by Mizuno to run the Osaka Marathon. Whoa! =)

After we heard their experiences, Coach Patrick and Mam Jai Cortes of Mizuno talked about the BE.

Athletes and running bloggers witnessed a comprehensive presentation about this new product. There were also a considerable display of the actual shoe that would be available in the market.

-The Mizuno BE-

I am sure you too are excited to know more about the Mizuno BE. Let me just share to you the feature video.

More details will be available on a separate post here in my blog. Anyway, Mizuno BE is now available at all Mizuno Outlets. Check it out! :)