Press
Release
Beyond progress
and technological breakthroughs enclosed within the urban landscape is a rich
and diverse outdoor geography, most often unexplored. As AyalaLand and R.O.X.,
the country’s premier outdoor provider, aims to encourage people to discover
the magnificent glory of nature.
As a one-stop
shop for premium gears and tools needed to conquer adventures, R.O.X. nurtures
a community of educated outdoor enthusiasts for them to live out their passions
to the fullest. Coinciding with it is the responsibility to promote
consciousness and advocate environmental conservation to preserve what is most
sacred and valuable to them.
Proving that
action is louder than words, R.O.X. leads the pack of the outdoor community by
hosting the EXPLORAC Invitational Trail Run together with Ayala Land and other
brands under retail giant, Primer Group of Companies – a first for the leading
outdoor destination.
Held last June
8, 2013, the trail-running event transpired in Porac, Pampanga. This was the
first time that the trail was utilized for an event. Set in out-of-this-world
setting, the challenging route featured a diverse landscape that ranged from
hard flat lands to hilly terrains. Adrenaline enthusiasts went head to head in
11k and 22k categories.
The competition
definitely solicited a highly-competitive atmosphere especially with the wet
and dry river bed which was heavily silted by mudflow as an effect of the Mt.
Pinatubo eruption way back in 1991, not to mention the lahar flows that
surprised participants along the road.
Deeper into the
trail, runners treaded moderate to steep climbing circumstances along the rough
portions of the trail, not to mention the vast lahar track. Runners were
transported into a surreal dimension as they went through the SCTEX Bridge,
going through waterfalls and the breath-taking sceneries of Porac.
This event is
part of R.O.X.’s vision to allow individuals to choose their own adventure and
go for it. With this, it is its mission to assist first timers, converts, and
experts to always be informed with the fullest knowledge required for this
discipline. Moreover, its wide selection of high-quality gear and equipment
coupled with expert assistance boost the spirits and determination of outdoor
enthusiasts.
A truly groundbreaking event, it was evident that R.O.X was bent on making a big bang on its first foray into hosting trail-running events – a signal of more and more unforgettable trail-running events to come. Unlike any other, R.O.X. aspires to level up the game by presenting a challenging experience whilst setting it within a spectacular environment. EXPLORAC would not have been made possible if not for sponsors such as Primer Group of Companies, The North Face, Gatorade, AXN, Nathan, Sea to Summit, Black Diamond, Dispatch, and Center for Outdoor Recreation and Expedition.
A truly groundbreaking event, it was evident that R.O.X was bent on making a big bang on its first foray into hosting trail-running events – a signal of more and more unforgettable trail-running events to come. Unlike any other, R.O.X. aspires to level up the game by presenting a challenging experience whilst setting it within a spectacular environment. EXPLORAC would not have been made possible if not for sponsors such as Primer Group of Companies, The North Face, Gatorade, AXN, Nathan, Sea to Summit, Black Diamond, Dispatch, and Center for Outdoor Recreation and Expedition.
Beginners,
certified enthusiasts, and everything in between may check out R.O.X. at
Bonifacio High Street, Ayala Center Cebu, Ayala Centrio, Camp John Hay, and
Marquee Mall Pampanga. Certainly not to be missed is its new branch at The
District North Point in Bacolod, to be opened in July.
R.O.X. is owned and operated by the Primer Group of
Companies, Asia's next retail giant.
About R.O.X.
Recreational Outdoor eXchange (R.O.X.) is creating
raves in the outdoor industry with its unique concerns on people and
environment.
It is currently the largest outdoor sports and
recreation superstore in Southeast Asia. It derives satisfaction in providing
the tools of trade for the outdoor enthusiast, and subsequently provides
outdoor experience to sustain consciousness of people on issues pertaining to
environment.
What R.O.X. wants is to get everyone outside and
experience firsthand the outdoors, outlive every exhilarating moment and
embrace the adventurer in each one!
Like them on Facebook: R.O.X. Philippines
E-mail: rox.cs@primergrp.com
About Primer Group of Companies
Established in 1985, the Primer Group of
Companies is engaged in the retail and distribution of the world’s top and
premium consumer brands in outdoor, travel, footwear, fashion, wellness and
urban lifestyle. We have also established a solid ground in the industrial
products and services landscape, with companies in digital and silkscreen
printing, air-conditioning and creative graphic design and services.
The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition present it as one of the most formidable retail players in Asia today.
The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition present it as one of the most formidable retail players in Asia today.
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